My most basic idea is to connect coffee to the entire city environment of Melbourne. Because according to the 36p coffee SMP, the main points are local, biodegradable and nature. 

 So I blended some representative locations in Melbourne into coffee stains. Wanting to express coffee is one of Melbourne's marks. In addition, I set the background of the theme to a gradient of green,
and of course the text is also green. This is mainly to highlight the themes of nature, environmental protection and sustainability.

In terms of advertising campaigns, my design elements always revolve around coffee stains and representative locations in Melbourne as the main design. The first is coffee stains. I used
3 different shapes of coffee stains. There are rings, round and irregular shapes. Even though the shapes of these coffee stains are different, I have designed them almost the same in terms of color, size, proportion and location of the space, which gives consumers the feeling of being a series. In addition, the Flinders Railway Station, the Yarra River and the Ferris wheel all belong to Melbourne, which also forms a series. 
In the end, the final idea I formed by matching them together is also a series.